Deep Linking
Deep linking allows users to tap a link – in a social media feed, another app, or anywhere on the web – and open your app directly. The URL can match your actual website domain.
One major perk: when a user taps the link and your app isn’t installed, they’re automatically taken to the App Store to install it.
Universal Links & App Links
Section titled “Universal Links & App Links”Complex deep linking solutions exist through third-party providers like Branch.io. But in most cases, the simpler built-in options work just fine:
- Universal Links – for iOS
- App Links – for Android
About 90% of the time, these work perfectly without any third-party providers.
Configuration Files
Section titled “Configuration Files”To make deep linking work, certain configuration files must be hosted on your website. You can either:
- Use a subdomain like
link.yourdomain.com - Host the files directly on your main marketing URL
Both approaches work fine.
Why This Matters
Section titled “Why This Matters”Having an external website is essential for hosting these configuration files – another reason why your mobile app needs a website.
In the meantime, plenty of documentation exists online for creating these configuration files manually.